With most users browsing on mobile, a mobile-friendly site is no longer optional.
Mobile is the default
If your site is hard to use on a phone, visitors will leave within seconds.
Quick checks
Test tap targets, font size, spacing, image weight, and make sure CTAs are easy to click.
Tools
Use PageSpeed Insights, Lighthouse, and Google Search Console’s Mobile Usability report.
Fixes
Choose a responsive theme, compress images, and avoid intrusive pop-ups.