Colors shape first impressions. Here’s how to choose a palette that supports your message.

What colors communicate

• Blue: trust, calm
• Red: energy, urgency
• Green: growth, eco
• Yellow: optimism, attention
• Black/White: elegance, clarity

Match color to personality

Write 3 traits for your brand. Pick colors that reinforce them, not fight them.

Build a usable palette

Primary (1–2), secondary (2–3), accent (1). Test for legibility and contrast (WCAG).

Test in real contexts

Apply to a hero banner, a social post, and a CTA button. Adjust saturation if needed.

Want a palette and usage rules in a 1-page guide? We can help.