Facts inform. Stories persuade. Here’s a simple framework.

The 3-part story

• Problem your audience feels
• Your solution (clear promise)
• Proof (results, testimonials)

Write your brand story in 6 lines

1) We believe…
2) Our customers struggle with…
3) So we…
4) Unlike…
5) Which means…
6) Call to action.

Bring it to life

Use founder story, customer quotes, before/after visuals.

Publish your story on About, pitch deck, and the first blog post newcomers see.