Top 5 Free Digital Marketing Tools We Love
Top 5 Free Digital Marketing Tools We Love You don’t need a big budget to start marketing online. Our favorites How to choose Pick tools you’ll actually use consistently. Simple is often best.
Email Marketing Funnels: From Visitor to Customer
Email Marketing Funnels: From Visitor to Customer Email funnels guide leads from awareness to purchase. Stages Lead magnet → Welcome emails → Nurture content → Offer → Win-back What to send Educational tips, case studies, FAQs, and limited-time offers Tools Mailchimp, Brevo, and Klaviyo are popular options for automation
What Is Performance Marketing and Why It Works
What Is Performance Marketing and Why It Works Performance marketing focuses on measurable results. Definition You pay for actions, like clicks or sales, and track return on ad spend. Channels Meta Ads, Google Ads, LinkedIn Ads, and email campaigns. Process Create a hypothesis, develop creatives, test them, scale what works, and learn from the results.
TikTok for Business: Start Smart
TikTok for Business: Start Smart TikTok can be a powerful discovery tool for brands. Pick a niche Focus on one main problem or interest. Use simple formats How-to tips, before/after transformations, quick hacks, behind-the-scenes clips. Post consistently Start with 3 posts per week for a month, then review analytics and adjust.
Community Management: The Missing Growth Lever
Community Management: The Missing Growth Lever Strong communities create loyal customers. Why it matters Algorithms reward conversations, and people reward brands that listen. Daily routine Reply to comments, answer DMs, and engage with 10 ideal accounts. Metrics Track response time, saves, direct messages, and repeat commenters.
Instagram Reels for Beginners: Your First Reel
Reels can boost your reach — here’s how to start. Steps 1) Choose a short, focused topic (15–30 seconds)2) Record vertical clips3) Add text and music4) Hook viewers in the first 2 seconds5) Write a caption and add hashtags6) Post and engage with comments
Plan a Month of Social Media Content in 60 Minutes
Content planning doesn’t have to take all day. Pick 3 content pillars Examples: Educate, Engage, Convert Brainstorm ideas Come up with 5 ideas for each pillar — now you have 15 posts Map to a calendar If you post 3 times a week, that’s a full month of content Batch create Design in Canva, write […]
5 Website Mistakes That Hurt Your Business
Your website should attract and convert visitors — not push them away. Common mistakes 1) No clear call-to-action2) Slow loading speed3) Cluttered navigation4) No trust signals like testimonials or client logos5) No analytics tracking Fixes Focus each page on one goal, optimize images for speed, simplify navigation, add trust signals, and set up analytics.
WordPress vs Webflow: Which Should You Choose?
Choosing the right CMS affects your workflow, flexibility, and costs. WordPress pros and cons Webflow pros and cons Our rule of thumb For content-heavy sites and blogs, WordPress is ideal.For highly designed marketing sites without a blog, Webflow can be a good choice.
Why Your Business Needs a Mobile-Friendly Website
With most users browsing on mobile, a mobile-friendly site is no longer optional. Mobile is the default If your site is hard to use on a phone, visitors will leave within seconds. Quick checks Test tap targets, font size, spacing, image weight, and make sure CTAs are easy to click. Tools Use PageSpeed Insights, Lighthouse, […]